RTBlog
by Tobi Elkin, Staff Writer
Now here's something rather refreshing. Media agency vet Rob Griffin has struck out on his own to form an independent Boston-based shop called Almighty. While it's not unusual for agency … Read the whole story
by Tobi Elkin
AOL continues to buff up its ad-tech stack via acquisitions. ONE by AOL's Eldad Persky discusses how AOL's latest acquisition of AlephD serves publishers. Read the whole story
by Felicia Greiff
Programmatic advertising is complex. So Videology, a software provider for converged TV and video advertising, launched a portal Thursday to explain common tech questions … Read the whole story
COMMENTARY
by Loren Wilson, Op-Ed Contributor
Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networks and resellers from their platforms. The surprise was not that these two … Read the whole story
by Ben Frederick
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story