RTBlog
Now here's something rather refreshing. Media agency vet Rob Griffin has struck out on his own to form an independent Boston-based shop called Almighty. While it's not unusual for agency … Read the whole story
AOL continues to buff up its ad-tech stack via acquisitions. ONE by AOL's Eldad Persky discusses how AOL's latest acquisition of AlephD serves publishers. Read the whole story
Programmatic advertising is complex. So Videology, a software provider for converged TV and video advertising, launched a portal Thursday to explain common tech questions … Read the whole story
- COMMENTARY
Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networks and resellers from their platforms. The surprise was not that these two … Read the whole story
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story
