RTBlog
Twitter's 10 years old, and it remains one of the most compelling platforms for real-time marketing. Read the whole story
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
Web analytics firm Moat raised $50 million in new funding to develop a new metric that would rival Google, Nielsen, comScore and other digital … Read the whole story
Lotame announced the launch of Audience Optimizer, a modeling solution that prospects for new customers who are most likely to convert. Read the whole story
- COMMENTARY
One of the biggest concerns of the entire programmatic landscape is the risk of fraud. While this risk is certainly real, there are plenty … Read the whole story
