RTBlog
Audience measurement firm Quantcast and the American Association of Advertising Agencies (4As) on Wednesday announced a partnership to offer programmatic and real-time advertising training and education resources to 4As members. … Read the whole story
Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewability aimed at publishers on Tuesday. Read the whole story
Bing Ads is testing an automated feature that draws landing page copy into the search ad description, grabbing metatags and relevant copy from the … Read the whole story
- COMMENTARY
The technology behind header bidding has been around for several years, but it's been a hot topic over the past year primarily because header … Read the whole story
- COMMENTARY
But as mobile programmatic's trajectory steepens, a certain cautiousness has started to creep in. Part of this stems from the spirited early investment in … Read the whole story
- COMMENTARY
Banning the blockers is the only way to defeat digital freeloaders, as the French and British press are beginning to find out. Read the whole story
