RTBlog
by Tobi Elkin, Staff Writer
Header bidding is picking up steam among publishers--at least among the ones Index Exchange works with. Header-tag spending outpaced tag-based spending among the programmatic exchange's clients in
February. Read the whole story
by Felicia Greiff
The Interactive Advertising Bureau of France (IAB France) released a study earlier this month showing that in France, 30% of surveyed Internet users use … Read the whole story
COMMENTARY
by David Jakubowski, Op-Ed Contributor
It's up to us to chip away at the myths that hold marketers back from making true cross-device a reality. Read the whole story
by Tobi Elkin
Do skin-based digital ad units perform better than Interactive Advertising Bureau (IAB) standard digital ad units? A study conducted by Moat with Sublime Skinz, … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The the way Content Discovery Platforms are increasingly dominating media sites challenges the very idea of what media and publishing is. Read the whole story
by Felicia Greiff
Feelin' good about your cross-device strategy? Not so fast. While 93% of marketers believe their company is effective when it comes to personalized marketing, … Read the whole story
by Larissa Faw
A session at the 4As Transformation Conference in Miami featured four industry mavens who offered thoughts on how the industry is addressing these critical … Read the whole story