RTBlog
More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real … Read the whole story
A little over one month after Evan Adlman joined Conde Nast to lead its programmatic push, the high-end magazine publisher has unveiled a suite … Read the whole story
- COMMENTARY
The Web is the only user-controlled medium. The more a publisher allows for visitor events to define run time or dynamic rules, the better … Read the whole story
The Trade Desk received $60M in a funding round, its largest yet. Read the whole story
- COMMENTARY
For publishers and advertisers alike, there's no getting around ad blockers. No longer a novelty, ad blockers are costing publishers $22 billion dollars a … Read the whole story
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool for advertisers, agencies and publishers that analyzes programmatic tech costs. Read the whole story
