RTBlog
Viewability, ad blocking, fraud and financial transparency were big themes at last week's American Association of Advertising Agencies (4As) Transformation Conference, but media effectiveness also came to the fore as … Read the whole story
Rubicon Project on Monday announced that its FastLane header-bidding solution is now compliant with Google's Accelerated Mobile Pages project, otherwise known as Google AMP. Read the whole story
In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a … Read the whole story
AppNexus and Le Figaro Group have announced a partnership that lets the French publisher use the AppNexus Publisher Suite -- including its publisher ad … Read the whole story
- COMMENTARY
Data science is important for marketers because it helps local businesses reach, target, engage, and convert potential customers with more granularity and precision. The … Read the whole story
COMMENTARYMarketing in the ad tech space, however, is generally poor and of the "spray and pray" variety: poorly conceived generic ideas, non-strategic PR activities, … Read the whole story
- COMMENTARY
Manish Ahuja, chief product officer at Qualia, talks about the state of data and how marketers and their agencies can hold data providers accountable. Read the whole story
