RTBlog
Data. Stories. Creativity. At Adobe's Summit 2016 last week, John Mellor, the company's vice president of strategy, spoke about the connection between data and creativity. So what's the link between … Read the whole story
COMMENTARYProgrammatic has created efficiencies in the media-buying process that have opened up compelling revenue streams for publishers. That's why I was surprised when several … Read the whole story
Video tech company Adaptive Medias announced Monday that it signed a letter of intent to merge with ad-tech company AdSupply. Read the whole story
- COMMENTARY
Manish Ahuja, chief product officer at Qualia, talks about the state of data and how marketers and their agencies can hold data providers accountable. Read the whole story
Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AdsWizz will supply … Read the whole story
Google announced Monday that it will redesign the AdWords interface to support changes in consumer search behavior and the shift to mobile screens. It's … Read the whole story
