RTBlog
On Wednesday, comScore released the results of a global validation study that found Xaxis' Turbine data management platform outperformed its benchmark in accurately predicting consumer purchase intent and interests across … Read the whole story
A Munich court ruled in favor of Adblock Plus Tuesday after one of Germany's biggest newspapers, Sddeutsche Zeitung, challenged the ad-blocking company's software and … Read the whole story
AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. … Read the whole story
- COMMENTARY
Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a … Read the whole story
