RTBlog
Advertising technology isn't static. It's continually evolving and on the move. In ad tech, you can typically count on fairly regular improvements in speed, data and targeting capabilities, reporting, analysis … Read the whole story
Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new … Read the whole story
This week, AOL introduced two new ad formats for publishers: Out-Stream and SideView. "Real-Time Daily" caught up with Robert Leon, head of AOL publisher … Read the whole story
Marketing, media and technology acquisitions and investment deals remained about the same in first-quarter 2016 compared to the same period a year ago -- … Read the whole story
App intelligence company AppDynamics chose a new CMO Thursday: Kendall Collins, who was most recently CEO of Salesforce Cloud. Read the whole story
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As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging-also known as dynamic creative optimization-are evolving. In the last 10 … Read the whole story
- COMMENTARY
You'd be surprised how many "gurus" are out there saying the key to display is better targeting and relevancy when the true answer is … Read the whole story
- COMMENTARY
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data … Read the whole story
