RTBlog
As header bidding has taken hold, challenges in tag management, measurement and integration have arisen. PubMatic is trying to address these issues with the launch of a new enterprise-grade wrapper … Read the whole story
Sizmek on Monday announced the launch of MDX-NXT, an open ad-management platform that can deliver personalized messages using real-time data and insights. Read the whole story
Following up on its deal for digital content group Vox Media, NBCUniversal is launching digital ad-selling platform Concert, which the company says will sell … Read the whole story
Programmatic marketplace provider OpenX on Monday said it's now a certified Accelerated Mobile Pages (AMP) Project partner. Read the whole story
Virool, a video distribution platform for marketers, raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint … Read the whole story
Flashtalking, an ad server and dynamic creative solution provider, announced a contest looking for video concepts that fuse data and creative. Read the whole story
Keurig Green Mountain asks "What if" in its latest multichannel campaign, the first that includes addressable TV integrated with display, search and social advertising, … Read the whole story
