RTBlog
Consumers are choosing to use ad blockers to have the Internet experience they want. But what if they were educated explicitly about the choice to get content for free -- … Read the whole story
Drawbridge is adding to its original ad-tech offering: an SaaS model, with Lyft and M&C Saatchi partnerships under its belt already. Read the whole story
To no one's surprise, ad blocking, viewability and transparency issues took center stage on Tuesday at the Advertising Age Digital Conference. Positioned as elephants … Read the whole story
In its latest forecast for U.S. ad spending on programmatic media, eMarketer projects that programmatic digital display ad spending will reach $22.10 billion in … Read the whole story
Programmatic marketplace provider OpenX on Wednesday launched OpenX Community, an online knowledge hub that will offer publishers 24/7 access to articles and discussion forums. Read the whole story
- COMMENTARY
Change is coming to the programmatic landscape. Agencies that don't deliver complete cost transparency for their clients, either intentionally through high rebates or unintentionally … Read the whole story
