RTBlog
by Tobi Elkin, Staff Writer
Reviewing eMarketer's latest forecast for U.S. ad spending on programmatic media, it's clear that mobile is a key driver of the growth. Between 2016 and 2019, the last year in … Read the whole story
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by Tobi Elkin
A panel of ad executives and AdBlock Plus debated ad blocking at OMMA San Francisco on Wednesday. Needless to say, there were no decisive … Read the whole story
COMMENTARY
by John Motavalli, Columnist
It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. Read the whole story
by Tobi Elkin
It's a goal for many industry stakeholders: the ability to use consumer data--and insights drawn from that data--to inform creative messaging. So how does … Read the whole story
COMMENTARY
by Eric Wheeler, Op-Ed Contributor
As the third and fourth quarters historically grab the bulk of campaign spending, political marketers are preparing to go full throttle in the weeks … Read the whole story
by Felicia Greiff
Rubicon's Project has a new chief revenue officer, Microsoft alum Harry Patz, and a new head of global revenue operations, Criteo alum Rob Deichert, … Read the whole story
by Felicia Greiff
Brave, a browser from Mozilla co-founder Brendan Eich that claims to block "all the greed and ugliness on the Web that slows you down … Read the whole story
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by Tobi Elkin
Ad-tech provider RTB House on Thursday named Tomasz Wnuk to the newly created post of commercial head of global deals. Previously, he was managing … Read the whole story