At a panel hosted by Tremor Video, the hot topic was how programmatic TV can improve, and what partners can do to accelerate the process. Read the whole story
It's really no wonder why the online ad experience truly sucks these days. It's because almost the entire process is managed by soulless computers. Read the whole story
San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies … Read the whole story
Brave Software proposed a new business model that would include blocking publishers ads and replacing them with its own ads. Seventeen members of the … Read the whole story
Jelli, a provider of programmatic platforms for the $40 billion radio industry, on Thursday announced the launch of SpotPlan for Advertisers, a demand-side platform … Read the whole story
The story "Elephants In The Room: Ad Blocking, Viewability And Transparency," in the April 5 edition of Real-Time Daily, may have inadvertently implied that … Read the whole story
To no one's surprise, ad blocking, fraud, viewability and transparency issues took center stage on Tuesday at the Advertising Age Digital Conference. Positioned as … Read the whole story