RTBlog
Equinix, a global data company, has released findings of a report in conjunction with ExchangeWire. One key finding: 60% of respondents said that it's very important to detect fraud even … Read the whole story
Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplace, Grapeshot and Eyeota announced Tuesday. Read the whole story
Digital media provider CPXi and bRealTime, the company's programmatic division, on Tuesday released a white paper entitled "Header Bidding Containers." Read the whole story
DoubleVerify announced Monday it's partnering with Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo for its mobile in-app viewability solution. Read the whole story
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies -- ad networks, DSPs, DMPs, trading desks, … Read the whole story
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for … Read the whole story
- COMMENTARY
As the programmatic TV drumbeat continues to accelerate, data and its use in the ecosystem remain at the center of the conversation. Many are … Read the whole story
