RTBlog
Xaxis, GroupM's ad-tech unit, will now have Plista, Group M's German-based native advertising unit, under its wing -- a signal that it's betting big on native programmatic. Read the whole story
Google took a step to open up its "walled garden" today, announcing that its First Look product will be available to all DoubleClick for … Read the whole story
Cyber security company PerimeterX is introducing a solution to ad fraud and other automated attacks that uses tech that identifies what legitimate users look … Read the whole story
At Facebook's annual F8 developer conference in San Francisco, the social media company announced that bots are coming to Facebook Messenger. Read the whole story
Conde Nast, in the process of ramping up its programmatic offerings, is focused on marrying its first-party data with content to create large-scale opportunities … Read the whole story
Ad-serving and video platform SpotX on Wednesday said it saw global net revenue growth of 56% year-over-year in 2015. The company attributed the growth … Read the whole story
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for … Read the whole story
