RTBlog
Google's announcement on Wednesday that it's now making First Look available to all DoubleClick for Publishers clients globally and testing exchange bidding in Dynamic Allocation is big news for the … Read the whole story
Google announced Wednesday morning that its First Look solution will be available to all DoubleClick for Publishers clients globally. It is also testing exchange … Read the whole story
Adform announced the launch of its header-bidder solution Thursday. Read the whole story
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand-side platforms are: TubeMogul, The Trade Desk, VideoAmp, and … Read the whole story
Location-based data firm PlaceIQ has been accepted as a member in Network Advertising Initiative (NAI), a self-regulatory industry association formed around responsible data collection … Read the whole story
- COMMENTARY
We checked out Brave, the new Web browser that works both as an ad blocker and as a competitive ad seller and has about … Read the whole story
- COMMENTARY
As traditional channels hold firm, the vast majority of new digital marketing budgets are going on mobilising content. Read the whole story
- COMMENTARY
Creative agencies are leaving valuable opportunities on the table when it comes to advanced analytics. Clients are now swimming in data about their customers … Read the whole story
