RTBlog
American Express OPEN, a card designed for small businesses, is using mobile programmatic to help it efficiently reach the right audiences at scale. Rajeev Subramanyam, vice president, global digital acquisition, … Read the whole story
While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the whole story
The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. Read the whole story
Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over … Read the whole story
Nativo announced that Eugene Cherny, formerly product manager-Video at AdsGoogle, is the company's new VP of product. Read the whole story
Global audience technology firm YuMe filed proxy materials with the Securities and Exchange Commission citing the company's growth in programmatic video advertising. Read the whole story
Apple is weighing its options to add search advertisements in its App Store. The ads would appear at the top of the search query … Read the whole story
