RTBlog
The key to valid audience-based metrics: test away, according to George Ivie, CEO and executive director of the Media Rating Council, Read the whole story
A new global research study by Accenture finds that the majority of consumers are aware of ad blockers, and four in 10 (42%) would … Read the whole story
The Weather Company announced a new head of data science for ad products Monday: Michael Ferrari. Read the whole story
- COMMENTARY
The impetus is on mid-tier agencies to evolve their businesses to integrate programmatic. By offering in-house service, agencies can innovate, compete and future-proof their … Read the whole story
- COMMENTARY
While native advertising remains a relatively small percentage of overall digital media spending--it's estimated to reach $3.4 billion this year, according to eMarketer--many advertisers … Read the whole story
- COMMENTARY
The UK leads Europe for programmatic adoption but also for unviewable ads -- surely the two have to be linked? Read the whole story
