RTBlog
by Tobi Elkin, Staff Writer
Rocket Fuel CEO Randy Wootton has a point about history showing that walls eventually come down. So what about the "walled gardens" in ad tech? Read the whole story
by Felicia Greiff
Audience engagement platform Apester announced it closed $12 million in a second tranche of Series A funding, for a total of $17 million to … Read the whole story
by Felicia Greiff
Unruly's outstream video placements are now accessible through demand-side platform The Trade Desk. Read the whole story
-
by Tobi Elkin
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, launched a supply-side platform (SSP). Read the whole story
-
by Tobi Elkin
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private … Read the whole story
by Joe Mandese
Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety of agencies, marketing services and media companies, today announced plans for Dentsu Digital, … Read the whole story
by Laurie Sullivan
Verizon could become the last Yahoo bidder standing. Of the original 40-company roster expressing interest in acquiring Yahoo's media and advertising assets, including search, … Read the whole story