Rocket Fuel CEO Randy Wootton has a point about history showing that walls eventually come down. So what about the "walled gardens" in ad tech? Read the whole story
Audience engagement platform Apester announced it closed $12 million in a second tranche of Series A funding, for a total of $17 million to … Read the whole story
Unruly's outstream video placements are now accessible through demand-side platform The Trade Desk. Read the whole story
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, launched a supply-side platform (SSP). Read the whole story
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private … Read the whole story
Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety of agencies, marketing services and media companies, today announced plans for Dentsu Digital, … Read the whole story
Verizon could become the last Yahoo bidder standing. Of the original 40-company roster expressing interest in acquiring Yahoo's media and advertising assets, including search, … Read the whole story