RTBlog
by Tobi Elkin, Staff Writer
It's about time: this week Facebook made strides toward improving transparency by naming three new independent ad vertification partners. Read the whole story
by Felicia Greiff
When politicians, committees, PACs and corporations want to reach voters across the country this year, Republican ad agency National Media comes up with the … Read the whole story
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by Tobi Elkin
PulsePoint, a global programmatic advertising platform, on Thursday announced new header bidding solutions, including a quick set-up product. Read the whole story
by Felicia Greiff
AppNexus announced updates to its viewability offering on Thursday, as well as a Media Rating Council (MRC) accreditation on its viewability measurement tools for … Read the whole story
by Tobi Elkin
Taboola on Thursday said it has implemented its Full Page Personalization technology with RT (Russia Today), a global TV news network that broadcasts 24/7 … Read the whole story
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by Tobi Elkin
In a new white paper, "Cross-Screen Planning," TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending … Read the whole story
COMMENTARY
by Aidan Cardella, Op-Ed Contributor
Who doesn't admire the do-it-yourselfer? A DIYer has control of the project, saves money, understands the process and learns something along the way. Most … Read the whole story
by Wendy Davis
Ghostery, which offers consumers the ability to block third-party ads, wants to work with Internet service providers to enable ad blocking at the network … Read the whole story