RTBlog
by Felicia Greiff, Staff Writer
A new report from PwC confirmed that e-sports is blowing up in popularity, with a projected $463 million in revenue this year, up 43% from 2015. Read the whole story
-
by Tobi Elkin
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality … Read the whole story
by Felicia Greiff
The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from … Read the whole story
by Gavin O'Malley
Trying to keep up with Facebook's Instant Articles initiative, Google is expanding its Accelerated Mobile Pages (AMP) project to Google News on Android, iOS, … Read the whole story
COMMENTARY
by Jon Espejo, Op-Ed Contributor
Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic's side, and-according to some-the reason to stay away from the opportunity. But … Read the whole story