RTBlog
GroupM calls for an "industry-wide collaboration" to address issues around ad-blocking, along with ad fraud and viewability. To get a handle on ad blocking, an independent third party is needed … Read the whole story
Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand safety requirements . Read the whole story
Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to … Read the whole story
Creative management platform PaperG has rebranded as "Thunder" and launched a new tool for Facebook that enables marketers to simultaneously build, edit and preview … Read the whole story
Audience technology provider YuMe on Monday sent a letter to stockholders in advance of a May 27 annual meeting seeking support for its director … Read the whole story
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A quick search of Google Trends, and it's clear interest in ad blocking has reached an all-time high. According to a study by Retale, … Read the whole story
- COMMENTARY
Tech Day claims to be the largest startup event in the United States. The April 21 event boasted over 550 startups and 30,000 attendees. … Read the whole story
Former Mozilla VP of Content Services Darren Herman has big plans and big goals. Read the whole story
