RTBlog
by Tobi Elkin, Staff Writer
Ad Age's Agency Report 2016 has some interesting nuggets, and some of them pertain to programmatic media. Read the whole story
by Joe Mandese
In the rapidly shape-shifting world of digital advertising and content gatekeepers, one of the world's most distributed ad-blocking platforms has teamed up with a … Read the whole story
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by Tobi Elkin
Marketers are consistently challenged to directly connect how online ads facilitate offline purchases. A new partnership between LiveRamp, a provider of data connectivity, and … Read the whole story
by Felicia Greiff
The New York Times Co. announced new virtual reality shows, video programming, and Times Story[X], a lab of journalists, creators and technologists, at its … Read the whole story
by Felicia Greiff
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or … Read the whole story