MediaPost Publications - Real-Time Daily 05/06/2016

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RTBlog

The Top 5 Takeaways From This Week's NewFronts

by Felicia Greiff, Staff Writer

Did you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights. Read the whole story

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CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
by Felicia Greiff
CNN introduced advertisers to its storytelling startup, Great Big Story, and Time Inc. announced a new video network to a packed Gotham Hall. Read the whole story
Tremor Video Records Higher Total Ad Spend, Expands Net Losses
by Wayne Friedman
While "total spend" -- the aggregate media spending transacted through Tremor platforms -- climbed 26% in the first quarter versus the same period a … Read the whole story
Drawbridge Raises $25 Million To Expand Core Product
by Ben Frederick
The money will be used to expand Drawbridge's core offering to help companies connect and resolve fragmented audience identities and serve ads across devices … Read the whole story