RTBlog
by Tobi Elkin, Staff Writer
Independent Atlanta-based agency 22squared has named TubeMogul a preferred video advertising partner as it moves from a managed services to a self-serve model. Read the whole story
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by Tobi Elkin
In more than 50 countries, Taboola said it more than doubled its reach from 500 million unique users a year ago. The company first … Read the whole story
by Joe Mandese
In a move that will accelerate access to programmatic TV inventory, Comcast's Visible World unit this morning announced plans to integrate SintecMedia's audience-based TV … Read the whole story
COMMENTARY
by Mike Hammer, Op-Ed Contributor
With so much data being produced, and so many media companies relying on it to tell a compelling story to marketers, how should clients … Read the whole story
COMMENTARY
by Kathy Leake, Op-Ed Contributor
Before going all-in, there's something to be said for a marketer being wary of the media bias and data limitations that prevail in these … Read the whole story