Is ad fraud a more pressing issue than ad blocking? Both are discussed within the same conversations, but at least one media executive believes ad fraud is taking a bigger … Read the whole story
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing up the data available within its Identity Management Platform (IMP) which is part … Read the whole story
As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data … Read the whole story
Targeted Victory has announced the launch of the Victory Engine Audience Network, an array of premium media properties and platforms optimized for audience-based media … Read the whole story
Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One … Read the whole story
Independent ad tech firm Turn on Tuesday named James Fellows its senior vice president of product. Read the whole story
To go beyond pretty charts, demand a deeper set of analytics capabilities from your organization and partners. Here are three must-haves for analytics capable … Read the whole story