RTBlog
by Tobi Elkin, Staff Writer
Advertisers have a heavy focus on mobile in-app inventory these days, much of which is being purchased programmatically. When a video ad plays on your phone, typically it's playing in … Read the whole story
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by Tobi Elkin
Trustworthy Accountability Group (TAG) on Monday announced that it's ready to implement its "Certified Against Fraud" initiative, and that more than 30 ad-tech firms … Read the whole story
COMMENTARY
by Tim Sims, Op-Ed Contributor
I get a lot of questions from clients and partners about header bidding: What is it? Are we doing it? What value does it … Read the whole story
COMMENTARY
by Karlene Lukovitz
The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA … Read the whole story