Monday, May 23, 2016
RTBlog
Advertisers have a heavy focus on mobile in-app inventory these days, much of which is being purchased programmatically. When a video ad plays on your phone, typically it's playing in … Read the whole story
Trustworthy Accountability Group (TAG) on Monday announced that it's ready to implement its "Certified Against Fraud" initiative, and that more than 30 ad-tech firms … Read the whole story
- COMMENTARY
I get a lot of questions from clients and partners about header bidding: What is it? Are we doing it? What value does it … Read the whole story
- COMMENTARY
The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA … Read the whole story
