RTBlog
by Tobi Elkin, Staff Writer
Kantar Media conducted an interesting study with Connectiv, the Business Information Association, in which 63% of B2B companies participating said that they'd bought digital display advertising
programmatically in the last … Read the whole story
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by Tobi Elkin
Content discovery platform Taboola on Tuesday announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola … Read the whole story
by Joe Mandese
In a move that could greatly accelerate the programmatic TV advertising marketplace, a major supply-side developer -- Comcast's AudienceXpress unit -- has begun rolling … Read the whole story
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by Tobi Elkin
Publisher monetization platform 33Across on Tuesday launched a new programmatic mobile video ad unit it calls "mobile in-feed," a non-interruptive in-feed unit. Read the whole story
by Sara Guaglione
The Washington Post has launched its first real foray into the ad tech business. "Fuse" is new proprietary technology that allows the ad to … Read the whole story
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by Tobi Elkin
Programmatic audience platform Xaxis on Tuesday said it named longtime media executive David Kaye vice president, client engagement. Read the whole story
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by Tobi Elkin
RTB House, a global tech company specializing in retargeting, on Tuesday announced it opened an office in Taiwan, making it the fourth market in … Read the whole story
COMMENTARY
by Jay Friedman, Op-Ed Contributor
Ad fraud's worse than you think, and t's not just a programmatic problem. That's among the five things you didn't know about ad fraud … Read the whole story