RTBlog
by Tobi Elkin, Staff Writer
Marketters need to adopt a programmatic marketing approach to take advantage of the benefits automation can bring to the entire media plan, according to a CMO Club and MediaMath white … Read the whole story
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by Tobi Elkin
A new study conducted by Metamarkets finds that despite the growth in the programmatic marketplace, existing analytics tools are unable to adequately process some … Read the whole story
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by Wayne Friedman
CBS' shows in the deal include "Entertainment Tonight," "Inside Edition," "The Doctors," "Rachael Ray" and "Dr. Phil." CBS Television will use the Revcontent's control … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. … Read the whole story