RTBlog
by Tobi Elkin, Staff Writer
The World Advertising Federation (WFA) calls on brand marketers to take more responsibility and action against mobile ad blocking. Read the whole story
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by Tobi Elkin
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will be available exclusively through the Oracle Data Cloud. Read the whole story
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by Tobi Elkin
Google on Wednesday announced the launch of the DoubleClick Certified Marketing Partner program, a tool for global advertisers to find certified digital marketing experts … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
When people hear complicated communication, they nod their heads so they don't seem confused - but inside, their gut is pushing the "someone is … Read the whole story