The World Advertising Federation (WFA) calls on brand marketers to take more responsibility and action against mobile ad blocking. Read the whole story
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will be available exclusively through the Oracle Data Cloud. Read the whole story
Google on Wednesday announced the launch of the DoubleClick Certified Marketing Partner program, a tool for global advertisers to find certified digital marketing experts … Read the whole story
Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an … Read the whole story
When people hear complicated communication, they nod their heads so they don't seem confused - but inside, their gut is pushing the "someone is … Read the whole story