RTBlog
by Tobi Elkin, Staff Writer
Rohin Dhar, founder and CEO of Priceonomics, believes a lot of content marketing falls flat because it's way too self-promotional. Read the whole story
COMMENTARY
by Kenneth Suh, Op-Ed Contributor
Back in the early programmatic days, buyers wanted scale -- and quickly. And exchanges were more than happy to provide it, albeit by turning … Read the whole story
by Laurie Sullivan
The Weather Company, an IBM business, set out to change advertising Thursday with the first consumer use of IBM Watson technology for advertising. The … Read the whole story
COMMENTARY
by Krishna Boppana, Op-Ed Contributor
The reality is, prospecting and engaging new audiences is about more than just reach; it should be based on a real-time understanding of your … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
When people hear complicated communication, they nod their heads so they don't seem confused - but inside, their gut is pushing the "someone is … Read the whole story