RTBlog
by Tobi Elkin, Staff Writer
Overall awareness of multitouch attribution is fairly high, but hurdles remain in terms of advertiser adoption. Read the whole story
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by Tobi Elkin
Video ad tech company Unruly and AppNexus on Tuesday announced a partnership to combine the reach of AppNexus' video buying platform with Unruly's viewable … Read the whole story
COMMENTARY
by Cindy Stockwell, Op-Ed Contributor
Sit down with your agency and set goals, then strive beyond them. It's not always a comfortable conversation to have, but when brands ask … Read the whole story
by Joe Mandese
The Association of National Advertisers this morning released findings of an extensive probe into the "transparency," or lack thereof, of agency media-buying practices, and … Read the whole story
COMMENTARY
by Steve Fajen, Op-Ed Contributor
Now more than ever before, clients want to know if they got what they paid for, if the return on their ad investment was … Read the whole story
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by Tobi Elkin
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that the Media Rating Council has accredited the company for desktop digital video viewability … Read the whole story
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by Tobi Elkin
Just-in-time" marketing can deliver a higher return on marketing investment, and companies pursuing this approach are three times more likely to exceed their peers … Read the whole story