RTBlog
by Tobi Elkin, Staff Writer
With ad-blocking conversations in high gear, publishers are looking for emerging, engaging and non-interruptive ad formats. Is there such a thing as a non-interruptive ad? Maybe. Read the whole story
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by Tobi Elkin
Ad-tech provider AppNexus on Thursday announced an expanded global technology partnership with Microsoft for video advertising. Read the whole story
COMMENTARY
by Yann AïtBachir, Op-Ed Contributor
The advent of digital advertising technologies, including real-time bidding and programmatic buying, have completely disrupted advertising's planning process. Real-time bidding allows companies to reach … Read the whole story
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by Tobi Elkin
AOL on Wednesday announced a partnership with Rogers Media to create a private marketplace for programmatic TV. Read the whole story
COMMENTARY
by John Motavalli, Columnist
When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland … Read the whole story
COMMENTARY
by Morten Pedersen
So there you have it. Eight months in the making and aided by K2's FBI-trained investigators, the ANA report has delivered a suitably damning … Read the whole story
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by Richard Whitman, Columnist
At the Mumbrella360 Conference in Sydney Tuesday she minced no words when it came to the topic of advertising's white boy bro culture. Read the whole story