RTBlog
This was a banner week for media news coming from Canada: AOL's deal with Rogers Media to form a PTV marketplace; Videology's deals with Bell and Rogers for programmatic access … Read the whole story
- COMMENTARY
Why do Facebook and other media giants choose to become "walled"? Read the whole story
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insider Summit, where Jamie Power, Modi's managing partner, spoke about the need for … Read the whole story
- COMMENTARY
One-to-one marketing is still too hard for TV -- at the moment, anyway. But programmatic TV deals can work -- generally well. Speaking at … Read the whole story
- COMMENTARY
Although addressable TV deals are still in the nascent stage, some deals are now increasingly efficient for marketers. Speaking at MediaPost's TV Summit, Jamie … Read the whole story
COMMENTARYThat's the way Jamie Power described the role of programmatic media-buying in television during her opening keynote at MediaPost's TV Insider Summit. Power, managing … Read the whole story
COMMENTARYOver-the-top platforms are a hot topic on Madison Avenue -- mainly because they are a hot way for consumers to access TV and other … Read the whole story
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating in an anti-piracy program developed by the Trustworthy Accountability Group. Read the whole story
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
