RTBlog
by Tobi Elkin, Staff Writer
Viewability is now a top-of-mind metric for most marketers -- but it's also not the only one, according to a new study. Read the whole story
COMMENTARY
by Julius Ramirez, Op-Ed Contributor
While header bidding is clearly good for publishers, the benefit for advertisers isn't as clear. Issues such as lack of transparency and standardization make … Read the whole story
by Joe Mandese
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" to describe the programmatic part of what her agency does. "High-indexing" explains what … Read the whole story
COMMENTARY
by Karlene Lukovitz
The quest for solutions that integrate and optimize the unsurpassed reach of linear TV and the growing but fragmented digital, video and OTT platforms … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What is the downside of addressable/programmatic TV deals? Sometimes it's the lack of traditional TV specifics. An addressable/programmatic TV buy that media agency US … Read the whole story