RTBlog
by Tobi Elkin, Staff Writer
Snapchat's recent move to open its platform to third-party advertisers with a new API is likely to create openings for programmatic media, but there's also an unspoken shift away from … Read the whole story
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by Tobi Elkin
Chocolate by Vdopia, a global programmatic platform for mobile video advertising, launched a partnership with Pixalate, a provider of fraud protection and data intelligence, … Read the whole story
COMMENTARY
by James Price, Op-Ed Contributor
Thanks to the introduction and widespread adoption of digital billboards, programmatic is ready to make the jump to offline media. Read the whole story
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by Wayne Friedman
More programmatic digital video inventory was made available, with cost per thousands (CPMs) rising modestly, in the first quarter, despite a traditionally slower advertising … Read the whole story
COMMENTARY
by Tom Davis, Op-Ed Contributor
At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over … Read the whole story