Despite growing evidence that consumers rely on content to make purchase decisions, only 27% of Fortune 1000 marketers polled allocate budget to content marketing. Read the whole story
Proponents of programmatic media buying promise far greater efficiency, speed and flexibility for out-of-home media, but a number of fundamental obstacles will make universal … Read the whole story
In its first forecast on ad-blocking rates in the U.S., eMarketer projected that 69.8 million Americans will use an ad blocker this year, up … Read the whole story
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it. Read the whole story
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and … Read the whole story
The eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group … Read the whole story
Ad tech provider OpenX announced an expansion of its West Coast presence, opening a new office in Culver City, its third office in California. Read the whole story
Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, … Read the whole story