RTBlog
by Tobi Elkin, Staff Writer
Companies offering anti-ad-blocking tools are popping up all over the place. They're trying to cash in on the industry's furor over ad blocking by promoting software designed to confront its … Read the whole story
COMMENTARY
by Mike Driscoll, Op-Ed Contributor
In the classic "Prisoner's Dilemma" game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions to "defect" … Read the whole story
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by Tobi Elkin
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs … Read the whole story
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by Tobi Elkin
SpotX has opened an office in Sweden to focus on growth in the Nordic countries, as well as the EMEA region. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk a lot about data in media measurement these days, but often in the context of improving current measurement. The recent Advertising Research … Read the whole story