RTBlog
by Tobi Elkin, Staff Writer
With so many different creative formats, including a plethora of video formats, can creative management platforms help scale the challenge of managing creative workflow across geographies and
stakeholders? Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
There's a good reason why marketers have jumped on the programmatic bandwagon and plan to spend more. The programmatic channel offers a highly efficient … Read the whole story
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by Tobi Elkin
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a provider of real-time information services, on Thursday announced a partnership to offer … Read the whole story
COMMENTARY
by John Motavalli, Columnist
It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Read the whole story
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by Tobi Elkin
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
ADVIA Partners has developed technology that CEO John DeCaprio believes will become the answer to personalizing messages based on age and gender. Read the whole story
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by Tobi Elkin
WhiteOps, a provider of cybersecurity services for the detection of online fraud, on Thursday said it has received accreditation by the Media Rating Council … Read the whole story
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by Tobi Elkin
Programmatic TV platform AdMore announced a partnership with video and TV ad tech firm Videology that will offer Videology clients programmatic access to AdMore … Read the whole story