RTBlog
by Tobi Elkin, Staff Writer
The IAB has issued a whitepaper that seeks to clarify the confusion over programmatic video and sort through issues for all stakeholders. Read the whole story
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by Tobi Elkin
Mobile monetization platform PubNative launched a mobile native mediation solution that it says allows publishers to more effectively use their mobile-specific audience segments. Read the whole story
COMMENTARY
by Paula Minardi, Op-Ed Contributor
Socintel360 reported that programmatic video revenues will nearly double from now to 2018, hitting $15 billion. Yet growth challenges persist, and some markets are … Read the whole story
by Larissa Faw
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The Hispanic voter has been a central figure in the 2016 campaign. This is largely because in such a polarized political climate, a projected … Read the whole story