Goodway Group launched an anti-fraud initiative after a review of its invalid traffic and user anomalies; post-review its fraud levels dipped below the industry … Read the whole story

On Tuesday, VideoAmp announced the appointment of Michael Parkes as its first chief revenue officer. The newly created position, at the cross-screen optimization company, … Read the whole story

The advertising industry is now trying to fathom how it will be affected by the fusion of the world's leading professional software suite, which … Read the whole story