by Joe Mandese
In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, … Read the whole story
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by Philip Rosenstein
IAS and Innovid have enhanced their partnership to protect campaigns that run on Innovid's video platform from fraud. The prior relationship focused on reporting … Read the whole story
by Joe Mandese
Mediaocean, the dominant provider of media-buying and payment processing for agencies, has acquired Invision, a company specializing in processing "cross-device" media sales for major … Read the whole story
by Joe Mandese
Former Interpublic Mediabrands' Chairman Matt Seiler has taken a senior marketing role with German media conglomerate ProSiebenSat.1 Group. Seiler, who stepped down as CEO … Read the whole story
COMMENTARY
by Maureen Little
The "Wild West" days of digital advertising must become a thing of the past. Players need to demand accountability, transparency and standardization across the … Read the whole story
by Larissa Faw
Powered by patent-pending artificial intelligence algorithms, Cosmos harnesses intelligence from online and offline data to create a single view of the customer. Marketers then … Read the whole story
COMMENTARY
by John Motavalli, Columnist
News Corp. CEO Robert Thomson's claim that publishers would build "a powerful network" themselves to compete with Facebook shows once again that powerful CEOs … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Veteran TV producers, beware. Your valuable works of art -- TV -- are in danger of becoming part of a highlight reel: Think ESPN's … Read the whole story