RTBlog
by Tobi Elkin, Staff Writer
Controversy, insults, and even racism fuel online video consumption when it comes to sports. Read the whole story
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by Tobi Elkin
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announced a partnership to test real-time vehicle data and analytics for digital billboard … Read the whole story
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by Philip Rosenstein
Grapeshot, the audience and keyword targeting firm, has been hired by Singapore Press Holdings Limited (SPH) to serve as its targeting and contextual categorization … Read the whole story
COMMENTARY
by Evan Barocas, Op-Ed Contributor
The recent study of media transparency conducted by K2 Intelligence on behalf of the Association of National Advertisers (ANA) opened a closet door exposing … Read the whole story
by Laurie Sullivan
Shutterstock announced Tuesday a licensing deal with Google that gives marketers access to a library of 90 million images to use with their advertisements … Read the whole story
by Wayne Friedman
Veteran TV and film marketing executive, Laurel Bernard has joined TV data-driven ad technology company Simulmedia, as president of entertainment marketing. Bernard says Simulmedia's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers … Read the whole story