RTBlog
by Tobi Elkin, Staff Writer
HubSpot conducted research on the reasons for ad blocking, and it's worth a read. Read the whole story
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by Philip Rosenstein
The native contextual advertising company, Vibrant Media, announced on Wednesday the release of new technology that cuts the weight of its native ad products … Read the whole story
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by Tobi Elkin
Neustar, a provider of real-time data services, said it appointed Venkat Achanta as chief data and analytics officer. Read the whole story
COMMENTARY
by Maciej Zawadziński, Op-Ed Contributor
Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement … Read the whole story
by Laurie Sullivan
Monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012. Consumer behavior not only advances technology, it … Read the whole story
by Ben Frederick
The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That means ads have a less than a 50:50 chance of ever being viewable. So embrace programmatic by all means but make sure it's … Read the whole story