MediaPost Publications - Real-Time Daily 07/15/2016

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RTBlog

The Complexity Of Holding Company Earnings And Transparency

by Tobi Elkin, Staff Writer

How can you tell how transparent holding company earnings are? Read the whole story

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UberMedia Launches New Tool To Enhance Geo-Targeting
by Philip Rosenstein
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new location data targeting and measurement tool called Optimal GeoSpace. Read the whole story
Programmatic Video Buys On YouTube Up 55% MoM
by Laurie Sullivan
Monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012. Consumer behavior not only advances technology, it … Read the whole story
Gimbal Opens Beta of Proximity Data Platform For App Publishers
by Ben Frederick
App publishers that incorporate Gimbal's SDK will have access to a free toolset that, with help from initial partners including the Kochava Collective and … Read the whole story