BMO Capital Markets has dropped coverage of Rocket Fuel, while other firms have weighed in with "Hold" recommendations. Read the whole story
With the vast amount of user data floating around for sale today, some wide-eyed advertisers might be coaxed into believing that, if they could … Read the whole story
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through … Read the whole story
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analytics and real-time player marketing platform, to power its player engagement, marketing and … Read the whole story
Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take … Read the whole story
The Association of National Advertisers is poised to release an "extensive set of recommendations designed to address non-transparent business practices" in the U.S. media-buying … Read the whole story