RTBlog
by Tobi Elkin, Staff Writer
Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems. Read the whole story
by Joe Mandese
Datorama, a New York-based startup that has been helping agencies and brands organize and visualize marketing and media data -- especially the kind that … Read the whole story
by Joe Mandese
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
by Philip Rosenstein
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, announced the release of its TruAudience platform Wednesday. Read the whole story
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by Tobi Elkin
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Project to automate its audio inventory. Read the whole story
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by Tobi Elkin
Dun & Bradstreet announced a partnership with the Trustworthy Accountability Group (TAG) to help vet and verify the identities of digital advertising buyers, sellers, … Read the whole story
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by Tobi Elkin
Audience-based sales platform for TV advertising clypd on Tuesday announced the release of private marketplace sales tools for media companies. Read the whole story
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by Tobi Elkin
ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Read the whole story
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by Tobi Elkin
Univision Communications' newly formed programmatic unit, Mosaico Trading, has made three key hires. Read the whole story