Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems. Read the whole story
Datorama, a New York-based startup that has been helping agencies and brands organize and visualize marketing and media data -- especially the kind that … Read the whole story
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, announced the release of its TruAudience platform Wednesday. Read the whole story
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Project to automate its audio inventory. Read the whole story
Dun & Bradstreet announced a partnership with the Trustworthy Accountability Group (TAG) to help vet and verify the identities of digital advertising buyers, sellers, … Read the whole story
Audience-based sales platform for TV advertising clypd on Tuesday announced the release of private marketplace sales tools for media companies. Read the whole story
ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Read the whole story
Univision Communications' newly formed programmatic unit, Mosaico Trading, has made three key hires. Read the whole story